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Welcome, to our International SEO, services page. Most businesses owners ask what is international SEO and how can it help our online business? Furthermore, it is based in the US focus on three levels for SEO, local, regional & national. Learn More
So what is what is international SEO and how can we implement it? At each of these level’s, we can break it down to geo-specific key-phrases. Alternatively, with our International SEO services, we focus on marketing content globally. as often a company’s main focus is to optimize a website for these 3 specific search types of key-phrases as well.
A local lawyer in Virginia Beach, CA, for example, would be wasting time and money optimizing their website for a generic search terms. Naturally, they are hyper-competitive. Furthermore, even if the firm could rank well for theses terms and drive traffic, most of the traffic would be irrelevant and with a low conversion rate. This does not happen with our solutions.
Most SEO experts agree that having a mix of short & long-tail keyphrases coupled with a geo targets keyphrase are one possible solution to maximize exposure. If the same attorney had a regional campaign focusing on the keyphrase “Harassment lawyers in Virginia Beach SEO Company” this would make more sense. This would maximize the return on investment by focusing on keywords that are specific to the area near the law office.
For companies who see a much larger geographical reach, the focus might be on several metro areas or several states. Within the U.S., targeting customers who live close from each other in states is a fairly straightforward matter. However, outside the United States, trying to target customers who live a few hours travel from each other is much more complex because these prospects live in different countries and speak different languages While international SEO can become quite complicated, here are some basics to take into consideration. You will notice in the Alexa Analytics graff above, of one of our current international SEO clients. One of the challenges, was that we had was that we were tasked to market the business under multiple countries and products.
With hard work, we were able to increase SEO organic positioning online under relevant key phrases using the different country (compilation) and the specific product category’s, if desired. By effectively analyzing both, on-off site optimization, we helped dramatically reduce CTR (Click Through Rate) and Bounce Rate. Finally, while increasing how much time clients were shopping on the website and with a higher conversion.